Will Google Social Search Improve The Relevance Of Search Results?

Google Social Search is already been a while. Google Social Search project start since 2009. Google used to display a few links to pages created or recommended by your friends and social connections at the bottom of the search results page. This feature automatically obtained data from Google Reader, Google Buzz, Gmail Contacts, Twitter and other sites linked from your Google profile.

Seeing a search result from your friend will give your more real experience that you may apply by contacting your friend directly about what you are searching. As most people on the web today make social connections and publish web content in many different ways, including blogs, status updates and tweets. This translates to a public social web of content that has special relevance to each person.

Sometimes a web page is more valuable if it has been recommended by a friend because you probably trust that person. Google uses data from your Google account or publicly available data to generate a list of social connections, but you can’t highlight the people you trust or customize the list.

Google has publish a YouTube videos about Google Social Search below:
[youtube width=”520″ height=”300″]4hAgiIXuNbs[/youtube]

So will Google Social Search improve the relevance of search result? In my personal opinion is depends on your friends. If your friends is an active internet users and love to give good information, then you will have good search results.

Then how about the impact for SEO? Until now i couldn’t find the answer. If you find one, please add the comment below and i would love to discuss it with you.

More details:
Google Official Post.